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Count The Advantages Of Children's Playground, Amusement Facilities And Slide In The Real Estate Square!hildren Outdoors Playgrounds Equipment Jun 23, 2017

      

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1 children age, number and composition changes: with the growth peak of 2001, in addition to the growing number of children of all ages, structure is more balanced, the children's consumption market and expand the depth and breadth development have laid a solid foundation. When the second child policy meets the birth tide after 80, 85, China will enter a new round of birth peak, and it is expected that in 2020, children under the age of 10 will reach 260 million.

2, children's format brands cross-border: brand products cross-border derivatives. The brand uses the original popularity and appeal to create a diversified derivative product to cater for the consumption trend and seek new growth points. Cross boundary cooperation between brands and formats, the integration of different businesses, two or more formats operating at the same time, in a space, to meet the family, children, parents and other different consumer groups format experience.

In 3 children, the proportion of consumer spending: according to the market survey, compared to 60 and 70 after 80, 90 parents, parents are more willing to spend more time with the kids, according to a survey shows that more than half of the parents are willing to accompany the child every day in more than 4 hours. Thus it can be seen that the present parents not only give their children due happiness in substance, but also pay more attention to the development of mind and mind. It can be said China family for children attention is much higher than in most countries, consumption of children in household spending in the proportion increased year by year, from infancy to adolescence, children also increase consumer demand.

4, the proportion of format development: the first tier cities in the regional shopping center, the average proportion of children's formats increased from early 5% to more than 15%, the proportion of children's play and children's education format gradually increased.

5, to promote the recycling of consumer interaction: buyers and use stripping bring diversification opportunities, through the interaction of parents' participation in groups or format integration, implementation of children's consumption of "1+2" and "1+4" red absorption effect, many customers form a family consumption, driven by cyclical consumption, stimulate potential consumer.

6, family brand become the main trend of the National Mall: 80, 90 has gradually become the main consumer, family of two began to transition to a family of three families, the focus gradually shifted to the child, the shopping center aimed at the increasingly obvious trend of family consumption. A second tier city children format to diversification (build a one-stop integrated platform, differentiation (parent-child) format to more humane (subdivision), recreation experience pay more attention to the parent-child interaction) and the development of the three or four line of the city children's format more comprehensive development.


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7, developers pay more attention to create children's product line: many developers will be regarded as the standard format for children shopping malls, through building brand, hardware, software and other products, beyond the product itself, so that the purchaser (parents) and users (children) their, increase the added value.

8, the whole industry chain multi-dimensional development: children brand product line to the whole industry chain development, the age span involves all age groups.  The whole industry chain a multi product line: Children's format is no longer a single retail or entertainment, but a full set of industry chain; B multi dimensions: age at different age, different ages to provide children ability, mental development, physiological and psychological needs of the product.

9, the brand to market segmentation: brand diversification, comprehensive management, differentiation strategy and other segments of the market, to avoid vicious competition. A brand diversified brand management: leading brand for different brands in different cities. B brand with a large generation of small integrated management: leading brands will be part of the rental area leased to other brands, rich in their own formats. C brand segmentation differentiation strategy: market segmentation of the same type of product, through the product line of different emphasis on differentiation, to avoid vicious competition.

10, the whole industry chain multi-dimensional development: children brand product line to the whole industry chain development, the age span involves all age groups. The whole industry chain a multi product line: Children's format is no longer a single retail or entertainment, but a full set of industry chain; B multi dimensions: age at different age, different ages to provide children ability, mental development, physiological and psychological needs of the product.

11, O2O trend to attract traffic into the core objectives: to understand the consumer income, age and other information through big data, with accurate, fast online information push and fun and interactive activities under the line to achieve customers gathered. Achieve customer group characteristics of the overall analysis, and finally through the APP for push line stores or activities under the information.

12, hardware and software innovation to attract consumers: non-profit children format for the project, because of its playability, the project has brought great popularity, led to potential consumption.

13, auxiliary children format: as auxiliary shopping center characteristic bright spot to create children's formats, with new formats to attract consumers, increase consumption stay time.

14, into the market segmentation era: Children's format is moving to a vertical segmentation stage.